Pay-Per-Click (PPC) Advertising provides businesses
with instant results!
PPC
(also known as Search Engine Marketing or SEM) is paid advertising that
runs alongside and sometimes above the search engine results. PPC
campaigns can target mobile users, specific geographic areas, specific
times and days of the week, even the content of email conversations!
Paid
ads generate immediate relevant traffic to a website regardless of
ranking. Ad campaigns target keyword searches and the advertiser is
only charged if the user "clicks" on the ad, following through to the
advertiser's website. As such, advertisers do not pay for
impressions.
Because
PPC does not charge for impressions like most advertising, only when
the consumer clicks on an ad, it is very efficient. The more effective
your ad, the lower cost per click. This is why professionally managed
campaigns deliver a greater return on investment than those managed
"part time".
Pay-Per-Click Management Strategy
Cardinal
Web Solutions has sophisticated software and multiple tools to monitor
and continuously manage PPC campaigns with proprietary ratios to
maximize ROI.
We
begin by analyzing your competitors' ad copy, bid prices, and
placements, then we use professional copywriters and continually split
tests ads for every product. By generating thousands of keywords we
can effectively target long-tail searches and revise bid prices on the
most effective terms to meet goals for average cost per click,
click-thru-rate, and conversion rates.
Testing, More Testing, and Analysis
We
are constantly evaluating the best performing search terms, ads, days
of the week, times of day, ad position, and landing pages to identify
trends and immediately shift focus to deliver outstanding results.
Return on Investment
Our
campaigns focus on CONVERSIONS, not just delivering visitors to your
website, but converting them into paying customers. We track
conversions through web-page analytics, shopping cart tracking, and
customized phone numbers on your site.
Unlike
some other companies, brandExx/Cardinal Web Solutions maintains transparent
pricing, meaning you know how much of your money is going towards your
advertising campaign, and how much is going towards our management fees.
brandExx's premier SEO partner Cardinal Web Solutions can show you how to maximize your advertising budget targeting customers ready to buy!
Tell us how we can help.